In-person polling (PAPI, CAPI)

These research methods are simple and produce accurate results. The questions from our pre-designed surveys are posed in person to participants from selected groups by our trained surveyors. The answers are then recorded in paper (PAPI) or in electronic format (CAPI-on laptop or PDA).

The advantages of this method are twofold: accurate findings are produced, and the processing of more complex questions is made easier for participants. However, factors of slower results and increased costs are certainly to be considered when choosing this method.