There are a very few call centres that are aware of the unique intricacies of opinion polling and market research in Hungary today. The Publicus Call Centre has been proving its reliability and professionalism in data collection through telephone surveys and other call centre features to our clients, further proving that we take every and each study as an individual and unique challenge.

Our professional call centre offers the following services:
- Opinion polling and market research via telephone survey
-with live voice by operators
-with pre-recorded options and easy voting by telephone buttons
–Publicus Omnibus showcases our polling and survey capabilities - Informative telephone campaigns
-with live voice by operators
-with pre-recorded messages - Telemarketing campaigns
Our operators always work with a pre-written script, seeing only the current question at a time, and recording them in the computer which also stores the full data set. The multiple pathways through our surveys are navigated in real time by our software, therefore ruling out potential irrelevant or repeating questions. After the study is finished, our system automatically creates a directly workable database, therefore saving time, money, and energy for the client.
Technical information
The core of the Publicus Call Centre is a high-capacity, redundant server system capable of handling up to 40,000 computing operations simultaneously at full capacity. These servers are hosted in a highly secure environment with 99.999% SLA availability.
The infrastructure supports both local and remote access and can operate as a cloud-based system. It is integrated with a centralized voice recording platform, enabling selective and filtered recording for enhanced quality control and compliance.
Our operations are supported by a comprehensive Call Centre Management Software, allowing for real-time control over call flow and distribution, including segmentation based on customizable criteria.
To further optimize our data collection processes, the system includes advanced dialing modes—preview, progressive, and predictive—which minimize downtime and maximize overall efficiency and response rates. The executive team can compile a dashboard from dozens of select KPIs, and follow and monitor the given operation in real time.
If you are interested in the services of Publicus Call Centre, or have questions, get in touch with us!